Roasted. Smooth. Comforting.

Hojicha is a uniquely roasted Japanese green tea powder crafted from carefully selected tea leaves and stems. Stone-milled into a fine powder, it brews into a smooth, warming cup with comforting notes of toasted cereal and balanced umami — with naturally lower caffeine than traditional matcha.

What to expect

• Origin: Japan
• Type: roasted green tea powder (hojicha)
• Flavor: toasted cereal, warm, balanced umami
• Caffeine: naturally lower than matcha — great for evenings
• Color: warm reddish-brown (from the roasting process)

Perfect for

• Hojicha lattes (hot or iced)
• Evening wind-down tea
• Baking and cooking
• Anyone who loves the flavor of roasted tea without the bitterness

Origin & Sourcing
Sourced from Japan, where hojicha is traditionally made by roasting green tea leaves and stems over charcoal. Our hojicha is stone-milled into a fine powder for easy preparation and consistent flavor in every cup.

FAQ

Q: How is hojicha different from matcha?
A: Hojicha is roasted after harvest, giving it a warm, toasty flavor and reddish-brown color. Matcha is shade-grown and unroasted, with a grassy, umami-forward flavor. Hojicha also has naturally lower caffeine.

Q: How do I prepare hojicha powder?
A: Whisk 1–2 tsp into hot water (around 175°F), or blend into steamed milk for a latte. It also works great in smoothies and baked goods.

Q: Is this good for evenings?
A: Yes — hojicha has naturally lower caffeine than other green teas, making it a great choice for a calming evening cup.